Nazar (n’a-zar)

Persian for idea or thought

Nazar Works is a boutique agency founded by marketing communications executive Neda Azarfar. We deliver thoughtful ideas and strategic plans that actually work, executing faithfully and adapting fearlessly to ensure goals are met and impact is achieved. And we do it for purpose-driven organizations making positive change.

Because, what’s the point if you’re not making a difference?

What do you need
to make an impact

Started as an ideal, Nazar Works brings together the best marketing ideas, approaches, and
practitioners to solve  communications challenges for nonprofits.

Research & Audits

Landscape analysis

Audits & needs assessments

Primary & secondary research

Stakeholder mapping

Strategic Planning

Market positioning

Brand architecture

Marcomm planning & program development

Influencer engagement strategy

Audience outreach & cultivation strategy

Social strategy & workflow

Content strategy, editorial calendars, production plans, and copywriting

Email strategy, calendaring, reporting

Creative & Design

Visual branding & guidelines

Campaign concepting

Creative & video assets

Template design


Marketing strategy development

Activation planning & timelines

Project management

KPI planning & measurement

Ambassador programs

Influencer outreach & activations

Paid media strategy

Audience-building & cultivation


Key message development

Tone of voice guidelines

Naming conventions

Copywriting & collateral

Tell us your problem,
we’ll solve it.

Whether you need help with communications planning, messaging, influencer engagement, or movement-building, if it involves marketing, we can help.

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