Nazar (n’a-zar)
Persian for idea or thought
Nazar Works is a boutique agency founded by marketing communications executive Neda Azarfar. We deliver thoughtful ideas and strategic plans that actually work, executing faithfully and adapting fearlessly to ensure goals are met and impact is achieved. And we do it for purpose-driven organizations making positive change.
Because, what’s the point if you’re not making a difference?
What do you need
to make an impact?
Started as an ideal, Nazar Works brings together the best marketing ideas, approaches, and
practitioners to solve communications challenges for nonprofits.
Research & Audits
Landscape analysis
Audits & needs assessments
Primary & secondary research
Stakeholder mapping
Strategic Planning
Market positioning
Brand architecture
Marcomm planning & program development
Influencer engagement strategy
Audience outreach & cultivation strategy
Social strategy & workflow
Content strategy, editorial calendars, production plans, and copywriting
Email strategy, calendaring, reporting
Creative & Design
Visual branding & guidelines
Campaign concepting
Creative & video assets
Template design
Campaigns
Marketing strategy development
Activation planning & timelines
Project management
KPI planning & measurement
Ambassador programs
Influencer outreach & activations
Paid media strategy
Audience-building & cultivation
Messaging
Key message development
Tone of voice guidelines
Naming conventions
Copywriting & collateral
Tell us your problem,
we’ll solve it.
Whether you need help with communications planning, messaging, influencer engagement, or movement-building, if it involves marketing, we can help.